Nicola Roberts has long been known as the fashionista of Girls Aloud.
So when paint brand Dulux were looking for a face to represent this year’s hottest colour, the redhead singer was a natural choice.
The Cheshire-native, 27, is covered in indigo body paint as she wears a strapless dress in the striking shots for Dulux’s new campaign.
During the 12 hour shoot, Nicola was used as a canvas to announce indigo as the Colour of the Year for 2013, as predicted by experts from Dulux.
The singer was sprayed with airbrush make-up through costume lace to create a stencil affect along her arms and chest.
Nicola’s modelling shoot comes ahead of Girls Aloud’s reunion tour later this year.
The five-piece started rehearsals this week, which sees them in their first concerts together since they last toured in 2009.
However, it appears the show hasn’t been such a sell-out as they hoped with some ticketholders trying to shift their seats for less than face value on viagogo.
Indigo was predicted as this year’s colour by a team of global colour and trend experts who study interiors, fashion, beauty, design and even social and economic influences throughout the world.
Louise Smith, Dulux Senior Global Colour Designer, said: ‘We’re currently living in turbulent times and this is having an effect on the colours we want to wrap ourselves and our homes in. Blue is a key fashion colour for 2013 and is set to be a wardrobe and interior favourite throughout the year.
‘Indigo adds a surprising, elegant strength and shows you are quietly confident with colour, which is why we felt Nicola would be the perfect ambassador for Indigo Night; an advocate of being bold with her natural colour and champion of colour in her everyday life.’